Us Study Finds That Women Have Less Life Insurance Coverage Than Men
By Adam

If you're part of a large family or you have a lot of dependents, life should be high up on your list of essential products. A comprehensive life policy can ensure that your family, and any other dependents you might have, will be safely provided for in the event of your death. However, people's attitudes towards life are often casual, and many people who should have life often don't have adequate cover - a fact that is made very clear by a recent survey undertaken by US firm COUNTRY and Financial Services.

The research carried out by COUNTRY surveyed 3000 Americans and found that, while 76 per cent of women rated life as very or somewhat important, only 14 per cent of women claimed to have life coverage for three years of their current income. Conversely, only 69 per cent of men claimed to rate life as very or somewhat important.

The COUNTRY survey also found that, while almost three quarters (or 73 per cent) of Americans found life to be a very or somewhat important investment, around 30 per cent do not possess life insurance. What's more, 69 per cent of those surveyed believed that both parents should have life in a home where one parent works and one stays at home - but only seven per cent claimed that to be the case in their own household.

Keith Brannan, director of financial security at COUNTRY, commented:

"The good news is Americans recognise that life is important. However, it is troubling that women continue to be underinsured despite their contribution to their families, whether they are breadwinners or stay at home parents."

He added, "Men and women, equally, should take steps to ensure they can preserve their families' financial security in case of unforeseen events."

In the UK, the life insurance market has been similarly rocked by claims that British adults should be sorting out life earlier on in their lifetime. A survey carried out earlier this year by Insurancewide.com suggested that men between the ages of 35 and 42 are most likely

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to apply for life insurance, while men in their 40s and 50s are more likely to apply for life than women. This inference suggests that consumers in the UK and the US possess similar trends when it comes to gender and life - and that adults should be making a greater effort to redress this balance in life cover.

Adam Singleton is an online, freelance journalist and keen amateur photographer. His portfolio, called Capquest Photography is available to view online.

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